Our challenges and corporate partners

Corporate partner
challenge
#1

Circularity & Recycling

Challenge details

Want to build a future where we make waste fun and educate individuals why recycling is important?

If you’re working on solutions that apply circular models to repurpose and reuse materials, we want to hear from you. Be it through influencing people’s behavior in an innovative and fun way or by ensuring we close the loop for recycled items and reuse it for new purposes, your startup can play a role in reshaping how events manage their waste.

Challenge focus points

Recycling:

Explore solutions to increase recycling rates and influence people’s behaviour in an innovative and fun way.

Closed-Loop-Systems:

Develop strategies to create self-sustaining cycles by reusing and repurposing waste within production processes.

Resource Recovery:

Investigate efficient methods to extract valuable resources from waste, reducing the need for virgin materials.

What does Brussels Airport do?

Brussels Airport is one of the most important airports in Europe, welcoming nearly 19 million passengers in 2022. The airport also has solid cargo activity, accounting for 776,000 tons of cargo traffic in 2022. Additionally, it is a crucial logistics hub for pharmaceuticals, perishables and e-commerce, among other things.

Why is Brussels Airport interested in this challenge?

Brussels Airport understands the impact of large gatherings on the environment, and the need for solutions. By backing the Circularity & Recycling challenge, they're seeking innovative ways to manage waste, close the loop for recycled items and reuse it for new purposes, hoping to apply these learnings on a greater scale.

D&B Logo - black
Corporate partner
challenge
#2

Immersive Experiences

Challenge details

Modern audiences want unforgettable experiences. We’re looking for solutions that integrate cutting-edge technology and creative design to craft stunning audio, visual and lighting content that audiences can trigger and experience on the dance floors and in individual devices in real-time.

Challenge focus points

Real-time Engines:

Dive into software platforms enhancing AR journeys. Craft personalized encounters and amplify audience engagement.

Cloud-computing/Rendering:

Unleash tech that scales real-time visual marvels, maintaining pristine quality and kindling audience collaborations.

Crowd Sentiment Analysis and AI-based Content Generation:

Delve into the synergy of sentiment analysis and AI. Ignite fresh, immersive experiences shaped by real emotions.

What does d&b do?

The d&b Group provides professional audio technology and AVLM solutions to create memorable, multisensorial experiences. d&b audiotechnik, the manufacturing side of the firm, is internationally regarded as a leading company for sound reinforcement systems in installed and mobile applications, with a reputation for quality of construction, standard of service, system integration principles, and pioneering technological development. d&b solutions, the service-focused business entity, offers complete and flexible audio, video, lighting and xR expertise, covering system planning, installation, maintenance and managed services.

Why is d&b interested in this challenge?

Making the audience an active part of the show will enable the next level of immersive experiences. By sponsoring the challenge, d&b seeks to nurture innovations that elevate the sensory experience, ensuring memorable audience experiences.

Corporate partner
challenge
#3

Crowd Monitoring & Communication

Challenge details

We’re looking for startups that address the complex challenges of monitoring and managing large crowds. This includes leveraging AI, sensors, and real-time data analytics to predict, prevent and communicate about crowd movement, avoiding overcrowding and ensure security to craft fluid experiences for festival goers on-the spot.

Challenge focus points

Sensor technology:

Helps to understand crowd density accurately in designated areas.

Advanced algorithmic models:

Working with live data streams to create insights and actionable data points.

Actionable live data:

Supporting the event organiser and festival goers with information for safer & better experiences when moving.

What does Telenet do?

As a provider of entertainment and telecommunication services in Belgium, Telenet Group is always looking for the perfect experience in the digital world for its customers. Under the brand name Telenet, the company focuses on offering digital television, high-speed Internet and fixed and mobile telephony services to residential customers in Flanders and Brussels.

Under the brand name BASE, it supplies mobile telephony in Belgium. The Telenet Business department serves the business market in Belgium and Luxembourg with connectivity, hosting and security solutions.

Why is Telenet interested in this challenge?

As a leading connectivity service provider, Telenet is exploring similar solutions for other sectors were crowds meet such as conferences, sport events and airports. They are looking to partner with startups to accelerate development and explore new technologies in the field.

Supporting the EntertainmentLAB project

At EntertainmentLAB, our expert team provides hands-on guidance throughout the venture-building journey. We offer industry insights, resources and hands on support to ensure every idea matures into a successful POC.

Bundl is a leading corporate venture development firm with over fifteen years in the industry. Specializing in bridging the gap between startups and established corporations, we've successfully launched over 50+ ventures over the last 10 years.

Imec.istart is imec’s renowned open accelerator program that offers tech startups pre-seed funding and tailored support to succeed and grow globally.

Imec.istart is ranked world’s best university linked Business Accelerator by UBI Global

FAQ

Do I have to move to Belgium in order to participate to the program?

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When do I receive the financial contribution?

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Will I own the IP of the POC that is developed by the corporate partner?

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Can I pick the cororate partner with which I work?

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What is the legal set up of this project?

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Is the POC test guaranteed?

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Do I get to choose what Tomorrowland event the POC will be tested at?

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Do I get to choose what Tomorrowland event the POC will be tested at?

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