Taking festival
experiences
Beyond the Stage

Turning live events into multi-sensory, interactive experiences that can be enjoyed worldwide.

The Challenge

68.7% of event planners believe emerging technologies are a key resource to improve attendee experiences.

The Mission

What if we could shape the first generation of interactive and ubiquitous festival experiences?

The Approach

To deliver multi-channel user experiences that leverage cutting-edge technologies to make live events more immersive, interactive and accessible.

So how are we doing it?

Partnering to rethink immersive experiences

With the widespread integration of digital touchpoints, the dynamics of festival experiences have become increasingly fragmented and non-linear.

This fusion of digital and physical realms also unveils opportunities, with 30% of those who watch a livestream of an event aiming to later attend in person. However, managing ubiquitous real-time experiences at scale is no easy task.

That's why d&b, Tomorrowland, and Scenery joined forces with EntertainmentLAB to develop a Proof of Concept (PoC) that aims to redefine ubiquitous entertainment engagement.

Elevating event experiences on-site and beyond

The solution will aim to bring next-level immersive experiences into the event space.

The PoC involves creating real-time transmission of events for the Apple Vision Pro, extending the magic of Tomorrowland beyond its physical space. This will be achieved by recreating the stage design and show elements in 3D, and integrating a live video stream into the experience.

Using spatial computing, the PoC will deliver visual elements and effects based on real-world events and live data inputs.

Bridging the virtual and physical worlds for unforgettable festival experiences.

Next-level experiences through cutting-edge tech

d&b group will explore the impact of personalized  real-time content on event audiences and how it can be applied via ubiquitous devices to create immersive experiences.

Tomorrowland will gather insights from the augmented reality space to leverage in the development of future immersive experiences.

Scenery will showcase how music, events and entertainment can be shaped in amazing Apple Vision Pro experiences.

Together, the partners will build a groundbreaking audio-led spatial computing festival experience.

How does the development of the new product work?

November 2024

Intake workshops with corporate partner

December 2024

Solution ideation workshops and solution definition workshops

Jan - April 2024

Build POC

May 2024

POC test set up

Summer 2024
New product ready to be tested

Apply now

The PoC development journey

April 2024

With the concept ideation phase complete, development activities are now underway.

May 2024

Development of immersive digital assets begins, including virtual environments and augmented reality content.

July 2024

Live festival triggers are connected with the augmented experience environment, ensuring seamless interaction between the two.

September 2024

Pre-production system testing is conducted to refine the user experience and ensure the reliability of live digital interactions.

October 2024

The experience will be brought to life during the festival, where a small panel of testers will enjoy the future of immersive festival experiences

Apply now

The heroes behind this challenge

d&b

d&b group is infusing the project with its live experiences knowledge and a forward-looking vision for the evolution of live events.

Tomorrowland

Tomorrowland contributes its expertise in crafting extraordinary experiences, alongside its visual art and storytelling competences.

Scenery

Scenery enhances the initiative with its augmented reality capabilities and expertise in the spatial computing environment.

Other challenges

Circularity & Recycling

Increasing waste sorting at entertainment venues by providing educational and engaging waste management solutions.

Challenge team

find out more

Crowd Monitoring

Leveraging LiDAR technology and Rich Business Messaging (RBM) to deliver real-time crowd insights that elevate event experiences and boost safety.

Challenge team

find out more

FAQ

Do I have to move to Belgium in order to participate to the program?

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When do I receive the financial contribution?

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Will I own the IP of the POC that is developed by the corporate partner?

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Can I pick the cororate partner with which I work?

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What is the legal set up of this project?

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Is the POC test guaranteed?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Do I get to choose what Tomorrowland event the POC will be tested at?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Do I get to choose what Tomorrowland event the POC will be tested at?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Taking festivalexperiencesBeyond the Stage

68.7% of event planners believe emerging technologies are a key resource to improve attendee experiences.

What if we could shape the first generation of interactive and ubiquitous festival experiences?

To deliver multi-channel user experiences that leverage cutting-edge technologies to make live events more immersive, interactive and accessible.

So how are we doing it?

Partnering to rethink immersive experiences

Elevating event experiences on-site and beyond

Bridging the virtual and physical worlds for unforgettable festival experiences.

Next-level experiences through cutting-edge tech

d&b group will explore the impact of personalized real-time content on event audiences and how it can be applied via ubiquitous devices to create immersive experiences.

Tomorrowland will gather insights from the augmented reality space to leverage in the development of future immersive experiences.

Scenery will showcase how music, events and entertainment can be shaped in amazing Apple Vision Pro experiences.

How does the development of the new product work?

The PoC development journey

The heroes behind this challenge

d&b

Tomorrowland

Scenery

Other challenges

Circularity & Recycling

Crowd Monitoring

Want to help us tackle our next challenge?

FAQ

Taking festival
experiences
Beyond the Stage

d&b group will explore the impact of personalized  real-time content on event audiences and how it can be applied via ubiquitous devices to create immersive experiences.